“One great avenue for link bait is social media – sites like MySpace, YouTube, Digg and Facebook allow users to share and promote content and opinions, almost always for free. Social media sites (sometimes referred to as Web 2.0 sites since most are based on Web 2.0 technologies) are quickly becoming primary promotional vehicles, and the very core of that promotion is link bait,” writes Jeff Muendel, Search Analyst for Netconcepts in this compelling article about the power of social media to attract links to your retail site.
Jeff Muendel is a Search Analyst at Netconcepts. He specializes in SEO related to Flash, video, social networking, and other Web 2.0 parameters.
Continue reading »
Filed under: Articles SEO social media
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
In Picture This, Part 1, PJ Fusco, Lead Strategist for Netconcepts, discusses the importance of image optimization on websites and blogs. For the conclusion of image optimization, Fusco covers the importance of social media optimization (SMO), and weighs the benefits of several photo-sharing sites.
Not all photo-sharing sites are perfect when it comes to social media optimization (SMO). A quick comparison of some particularly popular photo-sharing sites shows that one stands out for its inherently search-engine-friendly design.
Read the conclusion of Picture This here, and learn how you can use and optimize images through Flickr, an SEO-friendly photo-sharing site.
Filed under: Articles SEO social media
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
“Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives,” writes Chris Silver Smith, Lead Strategist for GravityStream at Netconcepts. In this article, Chris writes about what kind of an impact of local “internet” space has on both printed and online Yellow Pages directories.
Continue reading »
Filed under: Articles local search online marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Loren Baker at Search Engine Journal wrote a post highlighting Commerce360’s stated intention to build automatic optimization software, using a lot of venture capital they raised for this purpose. Loren asks, “Can SEO Be Automated?”
In this article, Chris Smith formulates his own response to this controversial question.
Continue reading »
Filed under: Articles SEO
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word:
Google recently opted-in many of their clients’ PPC ads to appear in Google Mobile search results. Yahoo has been offering a small suite of mobile ads for a while now, too, so I thought it’d be interesting to compare their current mobile ad offerings.
Continue reading »
Filed under: Articles online marketing SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
While “one page salesletters” can be what Stephan Spencer, President and Founder of Netconcepts calls, “an SEO nightmare,” proper optimization of microsites can be beneficial to SEO. In this article, Stephan writes about the right (and wrong) way to treat microsites as an SEO option.
Continue reading »
Filed under: Articles Corporate Sites SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Google Blogoscoped reports that Yahoo’s Image Search now particularly likes Flickr content, so this may be incentive for webmasters to use Flickr “as a kind of Yahoo search engine optimization”. My frequent readers know that I’ve been advocating using Flickr for image search optimization for some time now, and I’ve been speaking on this subject at Search Engine Strategies conferences as well.
Continue reading »
Filed under: Articles SEO Usability
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
With Google’s Universal Search including everything from blog searches to images and maps, many companies are forced to take a hard look at branding in a different light. PJ Fusco, Lead Strategist for Netconcepts, writes:
To control your brand messaging and online reputation in Google and other search engines that now provide blended results, you must leverage vertical venues and prioritize optimization of those elements most applicable to your online business.
In this two-part article, Fusco starts with the basics of image optimization. To read this compelling article about images and your company’s brand, visit ClickZ here for Picture This, Part 1.
Filed under: Articles SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Stephan Spencer writes, “The more effectively you delegate, the faster you will excel in your career. Even if you don’t have any direct reports in your job function—perhaps you are in an entry-level marketing assistant position—you can still delegate by having one or more virtual assistants, or “VAs.” In this article, Stephan talks about how savvy resource management can affect your bottom line.
Continue reading »
Filed under: Articles Ecommerce
|
Email to a Friend |
Printer-Friendly |
1 Comment »
Spread the word:
“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tail” SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.
Continue reading »
Filed under: Articles Ecommerce SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
